The AI phone assistant, under your own name
For answering services, telecom resellers and IT providers who want to offer their clients an AI phone assistant without building a technical team for it. You keep the client and set the price; I build and maintain what runs underneath.
What the partnership looks like
Not a reseller portal where you get to figure it out yourself. One agreement, three roles.
You bring the client
You know your market and you already have the relationship. The end client calls you, signs with you and gets an invoice from you. I never come between you and your client.
I deliver the assistant
I set the assistant up per end client, keep it running and adjust it when something changes. My name does not come up in the call and does not have to appear in your quotes.
You set the price
You pay me a fixed amount per active end client per month and settle with your client yourself. I do not need to know what you charge — my amount is independent of your rate.
What you get
Under your own name
Your client hears your company name, not mine. No mention of Kerris ICT in the call, and nothing that obliges you to name me in your quotes.
A separate greeting per end client
Every client gets their own opening line, their own opening hours, their own way of asking follow-up questions and their own transfer number. Not one stock script with a different company name pasted in.
The AI disclosure as standard
Every assistant identifies itself as an AI at the start of the call. For every end client, at no extra cost, and not as a checkbox someone can switch off by accident.
What it does
It answers outside your opening hours and at peak times, asks what the call is about, records an appointment or a callback request, and logs the call with a transcript and a subject. On urgency, anger or confusion it transfers to a human — your client decides which number that is.
Maintenance, not just delivery
I keep it running: adjusting wording, keeping up when a supplier changes something, listening back to calls that did not go well. You do not have to bring technology in-house.
One point of contact
I build and maintain it myself, from Vaals in the south of the Netherlands. You call me — no ticketing system in another time zone and no redirect to a reseller portal.
Article 50 — in force since 2 August 2026
The disclosure duty lands on your name
Since 2 August 2026 an AI phone assistant has to identify itself as an AI at the start of the call. That is Article 50 of the European AI Act. On a white-label product it is your logo on the box: your client gets the question and your name is attached to the answer, even when the technology comes from someone else. That is why the disclosure here is not a setting that can be on or off. It belongs to the greeting I write per end client, and you can hear how it sounds per client before the line goes live.
That last point is not an accusation against anyone: a provider that does not mention it on its site may well comply. The point is that you do not get it demonstrably included, while the risk does attach to your name.
- The greeting says the caller is speaking to an AI. If the call is recorded, that is said in the same sentence.
- There is always a route to a human: a transfer number your client fills in, plus automatic transfer on urgency, anger or confusion.
- Per end client it is recorded which greeting is in place and which number sits behind it. So you can show it is arranged, not just say so.
- In September 2026 I went through sixteen AI telephony providers on their own public pages — the ones you end up with if you want to buy this yourself. Exactly one of them wrote there that the AI disclosure is included as standard.
Where the data lives
This is the question a reseller gets stuck on the moment their end client digs deeper. So this list also says what I do not promise.
- Everything the assistant records — transcripts, recordings, appointments, callback requests, notes — is on self-managed infrastructure within a minute. How long it stays there is agreed per end client.
- The speech processing and the telephony itself run at specialist suppliers under a data processing agreement. For that layer I do not promise you a fixed processing region: I cannot make that contractually hard today, and I would rather say so now than during your client's audit.
- Every end client is a separate environment: their own contacts, their own calendar, their own data. Which client a call belongs to is determined by the number that was dialled — not by what the caller claims to be.
- No voice cloning, and call data is not passed to third parties for other purposes.
- What exactly is recorded and how someone can have their data deleted goes on paper before the start: data processing agreement, sub-processors, retention period and who has access.
What runs today, and what is still being built
I would rather not sell you a story I have to make true afterwards. This is where it stands, in two columns.
Running today
- My own business line has been answered by one of these assistants since August 2026. You can call it yourself — the number is at the bottom of this page.
- Appointments, callback requests, notes and recognition of known callers work, with a transcript, a recording and a subject per call.
- Several end clients side by side in one environment, each with their own greeting, their own opening hours and their own transfer number.
Being built for the channel
- A login of your own, so you can see and manage your clients without me. Right now I do that administration.
- A per-client overview: how many calls, how many appointments or callback requests, and how often it transferred.
- A data processing agreement template that runs through from your end client to you to me.
- Incident alerting and a fixed fallback route if the assistant goes down. We agree that at contract time and test it during the pilot.
- Automatic clean-up once the agreed retention period passes. The period is recorded per end client; the actual deletion I still do by hand today.
We start with a pilot, not with a contract
Sixty days, three clients you pick yourself. Preferably three different ones: one with a lot of evening callers, one with a lot of the same question, one where the phone hurts right now.
- What we measure: how many calls the assistant answered, how many of those produced an appointment or a callback request, how often it had to transfer, and what your three clients think of it.
- After sixty days we sit down for an hour. If it works, we turn it into a contract.
- If it does not work, it stops — and you are left with three tested clients and an honest report.
- The amounts, for the pilot and for the months after, we fill in together. They are deliberately not on this page: I would rather not name a rate before I know what a client costs you today.
Where I do not win
You can simply buy this yourself. That is genuinely possible and I am not going to pretend otherwise — so here is where an off-the-shelf platform serves you better.
- Not on price. There are white-label platforms with public monthly rates of a few tens of euros. I am not going under that, and I am not going to try.
- Not on speed. If you want to start today, one of those platforms has you live within a day. I set things up per end client, and that takes longer.
- Not on "we have a Dutch voice". Everyone has one by now; it stopped being an argument.
- I do win on who is on the line when it goes wrong. A subscription takes no responsibility for your end client's call. I do, within what we put in writing together — and I stay on it when things start to drift six months in.
What we put in writing before anything is signed
A missed urgent call
What "urgent" means for your clients, what happens then, and who is liable for what. My starting point: my liability capped at what you pay me for that client, and we do not take on clients where a missed emergency is life-threatening. That is a conversation, not a dictate.
A data processing agreement
Callers leave a name, a number and sometimes sensitive information. Your client is the controller for that data; you and I process it. That includes how long recordings and transcripts are kept and how someone can have them erased. I supply the draft.
Availability arrangements
I do not sign an uptime guarantee with penalties: the line runs over suppliers I do not own. What I do put in writing is how fast I respond to an incident, where the call falls back to if the assistant goes down, and how we report that to you.
Frequently asked questions
Does the name Kerris ICT reach my client anywhere?
Not in the call and not in your quotes. The assistant says your client's name, not mine. What you tell your end client about who supplies the technology is up to you — with one exception: a data processing agreement has to name me as a sub-processor. That is a legal document, not marketing.
Who owns the end client?
You do. The end client calls you, signs with you and gets an invoice from you. I only invoice you, per active end client per month, and I do not approach your clients.
Do callers have to know they are speaking to an AI?
Yes, and that is no longer a choice. Since 2 August 2026, Article 50 of the European AI Act requires an AI system that interacts with people to disclose itself. Your client's callers hear it at the start of the call. It is not an argument against the product; it is the reason that first sentence has to be written carefully.
What if a caller does not want an AI?
Then they get a human. Every assistant has a transfer number your client sets, and it also transfers on its own initiative on urgency, anger or confusion.
Does this work alongside our operators or instead of them?
Usually alongside. The assistant catches what currently overflows — evenings, weekends, peak moments — and hands over what a human has to do. What you then do with your staffing is your decision, not my sales argument.
What does it cost?
A fixed amount per active end client per month, plus a one-off amount for setting up a new client. The amounts are deliberately not on this page: they depend on call volume and on what a client costs you today, and I would rather fill that in with you than have you read a number that does not fit your situation.
Shall we talk it through?
Call me and you hear straight away what this is about: my own line is answered by one of these assistants.
No obligation — I follow up with a one-page proposal